One of the fundamental rules of marketing is that you have to spend money to make money – and although this is not strictly right, it is a excellent rule to follow. Now and again you just need to reckon of the cash that will flow in from customers and spend a small to make [...]
The online marketing world may be a crowded marketplace, but one thing that it has demonstrated even to those who have been unable to find a huge enough gap in the market is the fact that the techniques caught up are transferable. Your online marketing strategy, with a few changes and a bit of clever [...]
An eternal rule of marketing is “Celebrity sells”. There are innumerable reasons for this. The presence of a celebrity in an advertising battle is likely to raise awareness, so people will see the manufactured goods more. If people reckon that the celebrity really uses the manufactured goods, then that makes the public even more likely [...]
The majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is [...]
The term “mailing list” and indeed many variations on the word “mail” have become more or less synonymous in recent years with e-mail. This is an fascinating development, because companies have been using mailing lists since long before the advent of the Internet. In this day and age there is no reason for that to [...]
